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Event Details
These 2 day work shops aren't come-and-take-some-notes-then-go-home seminars, oh no. These are bring-your-laptop-because-we're-going-to-do-this-stuff workshops. We're going to learn as a group and build on what we learn so that each step is another building block in creating a solid social media foundation for you or your company.
My name is Josh "Shua" Peters. I'm a social media author, active SMCSLC member, and consultant who has worked with Fortune 500 companies, non profits, single owner companies and everything in between. I have years of research and experience that I'm going to sharing with you over 16 hours.
I'm not interested in throwing a bunch of fluff at you that can be found online in a matter of minutes. I'm interested in delivering as much value as possible in these workshops which is why I'm keeping the class size small and for $395 you're getting a $2,000 workshop (minimum I charge companies).
Keeping the class small also means that there are only 12 seats available so don't wait, reserve your seat now!
What you get:
- 16 hours of intense hands on training and education ($2,000 value)
- Both digital and physical (signed) copies of my book TwittFaced ($26.99 value)
- Lunch provided both days ($20 value)
- Solid foundation for which to grow the social presence for you or your company (continually gains value over the years)
What you need to bring:
- Laptop, netbook, macbok, or some other form of portable computer (wireless internet access will be provided)
- A good picture of yourself (in jpeg, gif, or ping format)
- A hunger to learn and desire to participate
Outline:
Day 1
The basics
- The who what where when why and how of Social media
- The Big 4
- Twitter
- Facebook
- LinkedIn
- Blogs
- Audio, video, and other senses
- Creating a story and building your community
- Finding your customers and fans
- How to engage and not spam
- Best practices
- The 4 basic marketing approaches and social media's application in them
- Q&A
Day 2
Strategy, measurement, and advanced tactics
- Defining your goals, creating a strategy, and implementing the tactics
- Listening
- Defining goals
- Creating strategy and planning
- Engaging and Implementing your strategy
- Measuring
- Impact vs ROI and other fun stuff
- Twitter, FaceBook, and other platform strategies
- Strategies and tactics for your business
- Social Media for PR, Marketing, sales, communication, and more
- Integrating your efforts to maximize your results
- Social media inside the firewall a.k.a. how to optimize your work environment
- Q&A
Other details
- Workshops will start at 9am and end at 6.pm
- 20 minute breaks every 2 hours, lunch at 1pm.
- Day 1 lunch will be delivered by Jason's Deli, day 2 by Big Daddy's pizza (yum)
- Parking is on the corner of 300 West & 200 South. Cost is $5.00 a day with no re-entry (hence the delivered food). Beta Loft is west 1/2 a block on the south side (same as parking lot).
- If you're coming from out of town and need any help please contact me.
- If you're not coming from out of town and need any help please contact me.
More about me and how to contact me:
If the class you want to attend is sold out don't despair. I will be running more soon and if you sign up for my Social Media Launchpad newsletter you will know when, get some great info, and discount codes.
Also, I will be giving out discount codes on my blog and via Twitter. Remeber there are only 12 seats available so reserve yours today.
When & Where
Beta Loft
357 West 200 South Suite 201
Salt Lake City,
84101
Wednesday, December 9, 2009 at 9:00 AM - Thursday, December 10, 2009 at 6:00 PM (MT)
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